The creative process that goes into designing a clothing line for a new season is intense and unique. This video gives a peek inside “the lab” as design ideas are brainstormed for the Summer 2015 Collection. Creativity takes a focused approach and mastering the creative process is rare. The best path to maintaining creative balance is to be consistent in all areas. Consistency is the best for of creativity. Can’t wait to unveil the complete 2015 Summer Collection releases to you on June 1st!!! Thanks and enjoy!!